A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing

Britain's antitrust regulator said on Tuesday it would investigate Google's search to see how it impacts consumers and businesses, including advertisers, news publishers and rival search engines. The Competition and Markets Authority,