There hasn’t been a Hefner in charge of Playboy since 2017, but change could be on the horizon for the adult entertainment empire. Cooper Hefner, the youngest son of company founder Hugh Hefner (who died in 2017),

Hefner Capital LLC, a firm led by Hugh Hefner’s son Cooper, has expressed interest in acquiring the Playboy brand from PLBY Group Inc., according to people with knowledge of the matter. Cooper Hefner made the non-binding overture for all of Playboy’s brand assets,

The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy brand from Playboy Group for $100 million,

Cooper Hefner, the son of the late Playboy founder Hugh Hefner, is making a $100 million bid to acquire the intellectual property and brand assets of Playboy Enterprises from its publicly traded parent company,

Hugh Hefner’s youngest son is offering to buy back the Playboy brand for $100 million, according to a report. Cooper Hefner, 33, told The Wall Street Journal that he and a group of investors submitted an offer to Playboy Group that would see the brand once again family-owned more than seven decades after it was founded by his late father.

Cooper Hefner is making a bid to buy Playboy — the company founded by his late father, Hugh Hefner — in a $100 million all-cash offer that he hopes will "restore the brand to its roots." "The opportunity to acquire Playboy is deeply personal for me.