French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Publicis to acquire Lotame the world’s leading independent end-to-end data solutionPresent in 109 countries, Lotame is the #1 independent global ...

Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...