MADISON HEIGHTS, MICH. — Second Nature Brands is acquiring the Voortman cookie business from the J.M. Smucker Co. for approximately $305 million. The transaction includes a leased manufacturing plant in Burlington, Ont., and approximately 300 employees who will transition with the business.

Ohio-based Second Nature Brands to purchase the cookie maker in an all-cash deal, though it has said whether it will maintain Voortman’s Canadian operations and work force

The deal with Brownie Brittle's owner, Second Nature, is the latest effort by the CPG giant to refine its portfolio and concentrate on its biggest growth opportunities.

J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,

J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.