J.M. Smucker Co. To Sell Its Voortman Cookie Brand

Second Nature Brands Acquires Voortman From Smucker
Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an agreement to acquire the Voortman cookie brand from J.M. Smucker Co. Price was $305 million in cash.
J.M. Smucker to sell Voortman cookies for $305M
The deal with Brownie Brittle's owner, Second Nature, is the latest effort by the CPG giant to refine its portfolio and concentrate on its biggest growth opportunities.
Smucker sells Canadian cookie maker Voortman for US$305-million
Ohio-based Second Nature Brands to purchase the cookie maker in an all-cash deal, though it has said whether it will maintain Voortman’s Canadian operations and work force
J.M. Smucker to divest Voortman cookie brand for $305M
J.M. Smucker (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of
The J.M. Smucker Co. Announces Agreement to Divest Voortman® Brand as Part of Continued Portfolio Optimization
The J.M. Smucker Co. (NYSE: SJM) announced today it has entered into a definitive agreement to sell its Voortman® cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP.
J.M. Smucker divests the Voortman brand as part of a portfolio optimization plan
J.M. Smucker Co. (NYSE:SJM) announced on Tuesday that it entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, which is a U.S.-based creator of premium snacks and treats controlled by CapVest Partners.
JM Smucker to divest cookie brand Voortman in $305 million deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,
J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest
J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.
J.M. Smucker Co. To Sell Its Voortman Cookie Brand - Quick Facts
The J.M. Smucker Co. (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands,
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