2Hype's merchandise meeting. Photo: Alysha Tsuji, FTW. Frieske has welcomed the change. He said that out of everyone he has worked with - from star athletes to celebrities - the creators are the best.

Gaming organization and lifestyle brand 100 Thieves has signed YouTube group 2HYPE to its team of content creators. Known for gaming, culture and sports content, the group includes Cash, Jesser ...