AMC Theatres will charge more to sit in the middle of the auditorium, and less to sit on the front rows. The pricing model has already been implemented in select U.S. markets.

AMC Theatres is mothballing its on-demand movie service — and moving users and their content libraries over to Vudu, the video rental and sell-through streaming platform owned by NBCUniversal ...

America's largest movie chain, AMC Theatres, announced a new ticket pricing initiative called Sightline that will see customers paying more for better seats. Moviegoers will have the option to pay ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC Theatres is moving away from fixed-price tickets in its 950 movie theaters nationwide, the company announced Monday, with plans to charge three different seat prices depending on location in ...

AMC Theatres announced this week that it would charge more for the best seats in its auditoriums. But that's not going to help the struggling theatrical industry. The company should be scaling ...

As part of a new deal with American cinema advertising company National CineMedia Inc., starting next month, AMC Theatres will be delaying the start times of movies even more.

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while movie theater attendance in the U.S. dropped by 11%. Don ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.