AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC Theatres is mothballing its on-demand movie service — and moving users and their content libraries over to Vudu, the video rental and sell-through streaming platform owned by NBCUniversal ...

As part of a new deal with American cinema advertising company National CineMedia Inc., starting next month, AMC Theatres will be delaying the start times of movies even more.

America's largest movie chain, AMC Theatres, announced a new ticket pricing initiative called Sightline that will see customers paying more for better seats. Moviegoers will have the option to pay ...

AMC Theatres announced this week that it would charge more for the best seats in its auditoriums. But that's not going to help the struggling theatrical industry. The company should be scaling ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Shares in AMC Theatres soared by just over 60 percent late Friday — and at one point by 100 percent — after a Delaware Court judge blocked parent AMC Entertainment Holdings from proceeding ...

AMC Theatres will charge more to sit in the middle of the auditorium, and less to sit on the front rows. The pricing model has already been implemented in select U.S. markets.

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Theatres will now offer tiered pricing based on seating location, per a new initiative called Sightline at AMC. The model, which has launched in select markets already, will continue expanding ...

AMC Theatres is moving away from fixed-price tickets in its 950 movie theaters nationwide, the company announced Monday, with plans to charge three different seat prices depending on location in ...