Fruit Union Suisse, an association for Swiss fruit growers, revised its 100-year-old logo in 2011, and Apple argues this resembles its own previous logo. iPhone maker Apple wants to get exclusive ...

Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo.

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

Fruit Union's logo is an almost duplicate of Apple's outline, just minor changes to the outline. The cross is where Apple puts its bite and the FUS's stem follows Apple's stem slant and location.

According to a report published by Wired, Apple has filed lawsuit which, if won, will force a 111-year old Swiss fruit company to give up on their logo. Fruit Union Suisse, a company established ...

For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against (uppercase) Apple. More deals, reviews, and buying guides ...

They, for more than a century, have had a logo that depicts an apple, as you would expect, with a white Swiss cross. This is, like, a play on the Swiss flag, I guess. Tell me where they fit in here.