The Army launched a new marketing campaign Wednesday, March 8, 2023, built around the old slogan, “Be All You Can Be,” which was used in Army advertising from about 1981 to 2001.

WASHINGTON — The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment ...

The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment in decades.

Whether the Army wants to channel it or not, the nostalgia will be there. Trade magazine Advertising Age rated the slogan the 18th best of its “top one hundred campaigns of the 20th Century ...

The Army will launch a new marketing campaign next year built around the old slogan, “Be All You Can Be,” which was used in Army advertising from about 1981 to 2001.

The Army is planning to launch a new marketing campaign next year using an old slogan — “Be all you can be” — to attract potential recruits.

WASHINGTON — The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment ...