There is a lot to do in the MMO and this calls for time to practice new techniques and learn new mechanics or just have an exclusive server or community that will hold your hand through those ...

When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement ...

When Facebook bought Microsoft's Atlas ad server back in February, hardcore adtech execs were abuzz. It was one of the most important deals Facebook has ever done, and probably the most important ...

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. There's no mention of the other reason some observers have suggested was ...