The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Yearly or even longer-term marketing plans have lost their value amidst the constant waves ...

Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which ...

Opinions expressed by Entrepreneur contributors are their own. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across ...