As businesses gear up for the competitive landscape of 2024, B2B sales teams are recognizing the crucial need for advanced tools to propel their sales performance to new heights. Success hinges on the ...

Opinions expressed by Entrepreneur contributors are their own. The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Reevo was founded in 2024 by David Zhu, Cindy Hao, Curtis Tan, and Clement Fang. The company has raised $80 million in funding from Khosla Ventures, Kleiner Perkins, and Zhu Ventures. Learn more at ...

In B2B sales, traits such as persistence and building excitement around a product or service are crucial. However, your B2B niche competitors emphasize the same characteristics within their sales ...

Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive CEO Mark Organ promises the tool, Upshot, ...

From firsthand experience, I've seen the power of tactical strategy. Using the following approaches, I've scaled and secured multimillion-dollar enterprise customers. Today, I'm sharing these ...

Further, how can B2B sales teams ensure decision-makers get all the necessary information during a long and complex sales cycle, one that often involves dozens of meetings where valuable product ...

Opinions expressed by Entrepreneur contributors are their own. Anyone who’s been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you’re ...

With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for ...

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, just 20% said they’d prefer returning to traditional sales models. Before 2020, B2B sales of ...