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Kanwal, the founder of Soul Sisters Pakistan, echoed Rabia's sentiments in her own post on X and Instagram. She condemned the fairness cream advertisement in a society where men are provided with ...

The cream includes "white lily extract" to achieve "long lasting fairness" and according to the brand’s website, "restores skin’s natural whitening power," the outlet reported at the time.

When buying cosmetic products, choose only those authorized by the Food and Drug Administration (FDA) and sold in legitimate outlets.