No whey! Protein drinks aren’t just for bodybuilders anymore. Ozempic and Mounjaro users are increasingly turning to protein drinks as a convenient way to combat excess muscle loss as they shed ...

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

OREM, Utah, March 4, 2025 /PRNewswire/ -- Bucked Up, a leader and innovator in sports nutrition, is redefining how athletes and fitness enthusiasts consume protein with the launch of its lightly ...

July 22, 2023 at 4:00pm BST. Figures released in May showed that the global protein market would be worth £25 billion by 2028, up from £16 billion in 2021, while 7 per cent of us — and 39 per ...

That same year, the sports drink brand Pulp Culture released its own spiked protein drink, BUILD by Pulp Culture+, though it no longer appears to be available. 3.

The number of high-protein drinks jumped 122% between 2020 and 2024, according to Innova Market Insights, which analyzes food and beverage industry data. "It's on trend.

It smells like berry candy, which is what you'd expect from a drink with 10 grams of protein but only 50 calories. Everything here is gonna be zero-cal additives or close to it.

High-protein beverages are no more effective than plain carbohydrate-filled sports drinks after a workout. THE SOURCES Darnell Cox, a gerontologist and healthy aging coach ...

The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors based on its in popular candy flavors.