Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

Our original story has been edited to reflect this update. ... via BMW via BMW via BMW. Each logo is now completely flat. Its design principles dictate a modern two-dimensional approach, ...

It is not an original BMW emblem, but was created by a third person. BMW never had the swastika in its logo." ... The evolution of BMW's logo from 1917 to 2020 and onwards. (BMW) ...

The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...

Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, ... Dezeen in Depth features original feature articles, ...

The iconic logo was introduced in 1997, as BMW was evolving into a “relationship” brand. Jens Thiemer, senior vice president customer & brand BMW said that the logo then was aimed at radiating ...

BMW has filed a lawsuit against a company from California that was marketing products with its trademarked logo. The merchandise included counterfeit wheels ...

The history of BMW’s logo explained. BMW was first commercially registered in 1917, emerging from a renamed aircraft engine manufacturer. The Treaty of Versailles — signed after World War I in an ...

BMW, which technically began making airplane motors way back in 1911, continued to do so until the end of World War II in 1945. Believe it or not, Friz's basic R32 design was used until BMW ...

BMW M notes it first used this logo on its race cars in 1973, a year after its inception. Customers who get an M Performance model (such as the M340i ) will be able to order the logo as an extra ...