What started as a side hustle quickly made waves, turning into a cultural phenomenon with celebrity fans including Jessica Alba, Meghan Trainor and Mandy Moore.

This viral obsession has become big business. Major retailers as well as startups have piled in. The arts and crafts retailer Michael’s has been investing in new balloon options at its more than 1,300 ...

The Empowerment Gift Shop offers balloons, apparel and gift sets for any occasion, and provides an important resource for the ...