Halloween lovers, rejoice! Spooky season is upon us. It’s time to start thinking about what costume you’re going to wear, the ...

Waterline eyeliner isn’t a new method for defining your eyes, but it has made a resurgence in the beauty world. Eyeliner is ...

Selena Gomez's feline flick is the perfect way to elongate a rounder face shape. Created by Hung Vanngo, the flick was softly ...

We love when skincare and makeup come together, and tinted moisturizer is the perfect example of how to take care of your ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Lila Moss, courtesy of Instagram @lilamoss; Gabbriette, courtesy of Instagram @gabbriette.

Looking to add a vibrant pop of color to your makeup routine? These are the best red lipsticks on the market, as recommended by professionals in the industry.

If your wardrobe is all black, then Wednesday Addams might be the look for you. For a modern twist, try a dark plum liner for ...

If you’re looking to kick your gifting game into gear early this year, Bloomingdale’s has a wide array of beauty sets that make for great presents.