A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business interests spent at least $35 million just this month to try to sway key members of Congress and their constituents.

It was, of course, “One, Big, Beautiful Event” to galvanize support for Trump’s “One Big Beautiful Bill.” Inevitably, “big, beautiful” words of praise flowed from attendees, as did “big, beautiful” social media posts from GOP luminaries and a steady stream of “big, beautiful” videos from Trump’s media team.

The vote came after hours of uncertainty over whether the massive package could secure enough Republican votes to move to a final Senate vote.