Black Friday Football Delivers Respectable Viewership, Impressive Ad Engagement - 12/05/2023 Viewers were 78% more likely to search for products advertised during this game than games on ...

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was ...

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition.. The inventory ...

While Black Friday and Cyber Monday saw some encouraging engagement and spending increases in 2022, rising costs due to inflation meant that the spending growth couldn't be taken at face value as ...

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was ...

The first Black Friday Football game, on Amazon Prime Video, apparently fell short of some advertisers’ viewership expectations, but the game’s ad engagement performance was a big win. The ...