According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this year during the Black Friday NFL game vs. last year’s debut edition. The level ...

Lifestyle package offers year-round consumer engagement and holiday market leadership - and it's up for sale - ...

The first Black Friday Football game, on Amazon Prime Video, apparently fell short of some advertisers’ viewership expectations, but the game’s ad engagement performance was a big win. The ...

Since then, the phrase has stuck and Black Friday has grown into a major shopping holiday. Other major sale days, like Cyber Monday and Small Business Saturday, have cropped up along the way.

According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this year during the Black Friday NFL game vs. last year’s debut edition.. The level ...