The breakfast of Champions is now the official cereal of Thunderbolts*. In the Marvel Studios movie (out May 2), Red Guardian ...

The very different marketing campaign for the MCU's next movie continues with a collaboration with the breakfast cereal ...

GOLDEN VALLEY, MINN. — General Mills, Inc. has partnered with Marvel Studios to launch a new limited-edition Wheaties box ...

Marvel Studios and General Mills partnered to put the MCU’s newest group on a special box of that iconic cereal. And people ate it up immediately even though it doesn’t come with any food.