Business Wire

Stackline announces Shopper Analytics, empowering brands with game-changing brand and shopper metrics that bridge both digital and brick-and-mortar retailers

SEATTLE--(BUSINESS WIRE)--Stackline, the leader in full-funnel connected commerce, is excited to announce the launch of Shopper Analytics. This cutting-edge platform enables brands and manufacturers ...

If Your Analytics Start at Your Website, You’re Already Behind

The web flipped, thus measurement has to flip with it.
VentureBeat

BlueOcean unveils sentiment analytics API for tracking brands

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here BlueOcean, provider of a platform for analyzing brand sentiment, today announced plans to release an ...
Business Wire

GBK Collective Partners With Qualtrics to Advise Customers on Analytics, Brand Experience

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the ...
insideHPC

How Big Brands Are Using Automated Data Analytics That Bring Results

In this special guest feature, Steve Habazin, Content Management Specialist with Latana, discusses how big brands are choosing and using the right data analytics that will bring results. As a content ...
Retail Dive

Amazon's new analytics tool gives brands a front-row seat to in-store shopping

Amazon launched its newest analytic tool, Store Analytics, which provides anonymous and aggregated data about which products shoppers are discovering, considering and purchasing to brands to help ...
Fast Company

Google Analytics 4: How brands can prepare for this complex and potentially disruptive change

Google is framing the shift to Google Analytics 4 as a simple migration. In all actuality, it’s a complex and potentially disruptive transition, and brands should be prepared. The Fast Company ...
SiliconANGLE

Data provider Knoema launches new brand and analytics platforms for retail and CPG companies

Knoema, a data provider subsidiary of Eldridge Industries LLC, is teaming up with its Seek Data analytics consultancy on a new brand called Seek Inc. and introducing two new products under the Seek ...
MediaPost

MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines

Nine years ago, Rachel Tipograph founded MikMak, a global software platform to some of the largest multichannel brands in the world. Now she is leading the consolidation of the ecommerce and analytics ...
Forbes

How Brands Can Avoid Leaving Money On The Table In Their Predictive Analytics Efforts

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Predictive analytics can be applied to various use cases, with three of the most common ...
Nasdaq

Yum! Brands to Acquire Kvantum’s Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

LOUISVILLE, Ky. & PLANO, Texas--(BUSINESS WIRE)-- Yum! Brands, Inc. (NYSE: YUM) today announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based ...