The clothing line’s Instagram account, @jennysixnine (122,000 followers) features Ruiz in one of her looks accessorized with a cowboy hat. The caption reads: “Buchona s— isn’t for everyone.” ...

Influencer Jenny69 calls herself a ‘buchona.’ How a narco-inspired style came to rule social media Buchona style, which flaunts consumerist excess, emerged from Mexico’s narco culture and ...