Those interested in competing can register through Feb. 15, or until 175 trucks are registered.

The Specialty Equipment Market Association’s huge annual car-guy confab, held November 4–8, 2024, at the Las Vegas Convention Center, was one for the record books. Over the course of four days, we saw ...

Wisconsin-based Luke Rethwisch -- son of Bill Rethwisch, longtime custom truck builder and owner of Rethwisch Transport -- is getting an early start making a name for himself in the show truck world.

Mack Trucks has launched Truck Builder, a digital platform that allows customers to customize a Mack truck from the ground up. The new online tool represents a comprehensive overhaul of Mack’s ...

Watch as we combine the powerful Dodge Demon engine with a custom truck build. This project pushes the boundaries of ...

Semi trucks are the undisputed titans of the highway — rumbling, ground-shaking workhorses that keep the world moving. But for a select few drivers, just transporting freight was never enough. These ...

The 2025 SEMA (Specialty Equipment Market Association) show featured a stunning lineup of custom trucks, with builders showcasing impressive power, creativity, and engineering. Among the many vehicles ...

EMERY, S.D. — What began as a necessity for a blended family seeking to travel together has blossomed into the King Series six-door truck company, a thriving business that crafts custom 6-door pickups ...