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Loss-making Burberry puts focus
Loss-making Burberry to focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
6d
Burberry and Gucci bags, boots & scarves are up to 40% off at Gilt, but the flash sale ends soon
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
9h
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
1d
on MSN
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
Wall Street Journal
11h
Heard on the Street: Burberry Reaches for Its Coat
After years of failed attempts to grow its business in luxury
handbags
and shoes,
Burberry
will go back to basics.
devdiscourse
10h
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
12h
on MSN
UK Stocks Edge Higher, Burberry Boosts Mid-Caps
(Reuters) - UK stocks edged higher on Thursday, with luxury firm Burberry leading gains in the mid-cap index after unveiling ...
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