Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry's new CEO Joshua Schulman faces an uphill task to turn around the British luxury brand whose sales have declined ...
The fashion giant recently dropped out of the FTSE 100 but it has attracted takeover interest, according to reports.
The luxury retailer is expected to reveal a 20% drop in sales when it unveils its half-year results later this week ...
Its shares recently fell to their lowest level since 2009, but received an unexpected boost earlier in November when trade ...
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