Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Trench-coat maker Burberry said it is taking further steps to cut costs and change its pricing strategy, ramping up ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement ... with a focus on its staple coats ...

Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

British luxury brand Burberry has seen its sales fall 22 % in the first half of the year ... The fashion brand is to refocus ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Protecting people from the weather is great business. That, at least, is what Burberry’s new chief executive ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious ... Schulman, asked if Burberry was for sale, told reporters he would ...