Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement ... with a focus on its staple ...
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
British luxury brand Burberry has seen its sales fall 22 % in the first half of the year ... The fashion brand is to ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Protecting people from the weather is great business. That, at least, is what Burberry’s new chief executive ...
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious ... Schulman, asked if Burberry was for sale, told reporters ...
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