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Burberry launches turnaround plan
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry
will use its British
heritage
appeal to win back customers by focusing on
trench
coats
and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
btimesonline
41m
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
devdiscourse
7h
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
Wall Street Journal
7h
Heard on the Street: Burberry Reaches for Its Coat
Burberry
wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
The Financial Times
12h
Burberry’s new strategy is one check on a long list
A promise to reverse the group’s doomed “brand elevation” strategy and return it to its
trench
-
coat
-and-scarves ... achieve with a puffer jacket
heritage
, British
coats
remain something of a ...
devdiscourse
4h
Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
18d
The secret to finding a trench coat which looks classically elegant but still modern
While the shops are full of cosy winter coats, the most appropriate outerwear right now seems to be a classic trench coat.
2d
Get Angelina Jolie A Burberry Campaign
Jolie wasn’t – but could have been – starring in a festive Burberry campaign. Perhaps it’s time Daniel Lee welcomed Jolie ...
Investing
2d
Burberry shares drop as Moncler denies takeover bid speculation
Burberry (LON: BRBY) shares fell on Tuesday, after Reuters reported that Italian luxury brand Moncler is not currently in ...
Wall Street Journal
10h
Burberry Ramps Up Turnaround in Effort to Revive Brand
Trench
-
coat
maker
Burberry
BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs ...
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