Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

Fragrances are skyrocketing in popularity. Successful men, in particular, love luxury colognes from brands like Le Labo and ...

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In July, an earnings report revealed that Burberry destroyed unsold clothes, accessories and perfume worth £28.6m in 2017 to protect its brand. The news had led to an angry response from ...

My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To prove this point even further, I’ve rounded up 12 of my favourite powdery perfumes. Alongside the notes I mentioned before ...

Two of the modelling world's biggest names have united to front a provocative campaign for My Burberry, the fashion brand's new perfume for women. Kate Moss, 40, and 22-year-old Cara Delevingne ...

Demand for ultra premium fragrances have helped deliver a 5% boost in the company’s prestige sales Q1 2025, while Consumer ...

If you're looking for a fragrance from a classic brand like Burberry, Alex says Zara's dupe Go Fruity is you go-to. It costs £16 instead of £124 you would be paying for Burberry's 'Her' fragrance.