Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...
Chief executive Joshua Schulman, who joined the group in July, said he wants the business to focus on 'productivity, ...
Revenues plunged 22% to £1.08bn with sales down 24% in mainland China as consumers in the world’s second largest economy reined in spending, especially in the second quarter which say a 27% slump.
Speculation about a possible takeover sent the Burberry share price higher. However, our writer’s steering clear of the ...
Burberry shares have jumped more than 7% following reports suggesting Italian competitor Moncler could be mulling a bid for ...
Burberry’s Heritage trench will take center stage alongside the latest iterations of the coat by chief creative officer Daniel Lee. More from WWD EXCLUSIVE: Schiaparelli Lands in China With Plaza 66 ...
This round of retail activations is an extension of the brand's latest outerwear campaign masterminded by new chief executive ...
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
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