This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and ...

Christmas ads aren’t heartwarming or offensive – we’re just bored A recent controversy involving Marks & Spencer is just the tip of the iceberg, writes Louis Chilton .

Every year Christmas adverts help to hail the start of the festive season, and with a guaranteed mix of sweet woodland creatures and catchy songs, there's always something to delight.

Advertising agencies across the country collectively exhaled a sigh of relief this week as the barrage of Christmas supermarket adverts were released into the world for 2023. This year, it’s a ...

John Lewis is known for showcasing one of the most tear-jerking Christmas ads in the UK each year. Their full length 2024 ad hasn't come out yet, but luckily a teaser called Give Knowingly has ...

From John Lewis to Sainsbury's, take a look at the best Christmas adverts of 2024. Christmas adverts have become synonymous with the start of the festive season, signalling a time to start preparing ...

The Christmas adverts from the UK's top retailers are always eagerly anticipated and each year they strive to make bigger and better productions. Unfortunately, in their attempts to appeal to a ...

2024 Christmas ads are slowly being released – while they vary in style, there's one thing that remains the same, says Sainsbury's Head of Campaigns Metro logo Search Metro ...

Why do Christmas adverts really send us all so mushy? - ‘Tis the time of year when we’re in tears over… supermarket ads. A psychotherapist explains why.

Christmas adverts help to spread festive cheer and people love to look out for the much-loved clips every season - but not every advert is as well received as supermarkets might expect ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture ...