POP Culture News “THIS is what building your company means”: Fans applaud BTS for Hybe's state-of-the-art infrastructure shown around by Zico in recent MBC World video ...

News that the two companies were joining forces fired up investors. SM Entertainment’s shares soared 16% in Seoul on Friday. HYBE’s stock initially rose 3%, before paring gains to close down 1.5%.

After Building Up With K-Pop Stars Like BTS & Seventeen, HYBE’s Weverse Is Focusing Its Superfan Machine on the U.S.

BTS is gearing up for a highly anticipated reunion as all members complete their military service. HYBE fueled excitement by illuminating its headquarters with "WE ARE BACK," signaling the group's ...