We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

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Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

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