Add Yahoo as a preferred source to see more of our stories on Google. TikTok is full of influencers trying to convince users to buy things. A trendy anti-trend that has gone viral, "underconsumption ...

"Underconsumption core" showcases the old items that people are still using. The trend follows other recent pushes on social media to normalize not spending, such as "loud budgeting" and ...

TikTok is one of the most popular social media platforms in the world. Accordingly, when a new trend emerges there, its effect can be felt on the rest of the internet. This is especially true with ...

On TikTok, most people’s feeds are flooded with product reviews that encourage impulse buying: “This Amazon bodysuit on sale is a must-buy.” “This cult-favorite travel pillow is worth the hype!” “Yes, ...

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that's been passed down through generations. Stream Connecticut News for free, 24/7, wherever you are ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that's been passed down through generations. This isn't the lifestyle that social media influencers ...