Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

There's a likely chance you've seen a lot about IHOP in the news lately. On Monday, June 11, the pancake haven announced that they were officially changing their name to "IHOb," which stands for for ...

Freddie Mac and Fannie Mae are both creative acronyms for congressionally created home mortgage companies. The Federal Home Loan Mortgage Corp. became Freddie Mac and the Federal National Mortgage ...