INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...