Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

to the fact that cursive script has fallen out of favour in many schools. It is more likely though that it is another example of a brand wrestling with digital transformation, and wanting a logo that ...