For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

there is considerable discrepancy between the two departments. Companies spend millions of dollars on Sales training and Sales enablement programs, yet they spend comparatively little on formal and ...

S ales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that ...