In today’s fast-paced digital landscape, marketers are constantly on the hunt for strategies that deliver measurable results.

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media ...

PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society. The post Why public ...

With the rise of digital marketing, some prematurely declared traditional marketing outdated. SEO, PPC and social media got ...

Brand awareness is the most common key objective when running mobile marketing campaigns in Vietnam, with display and in-store considered the most effective channels when run alongside mobile. Over ...

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

As audiences increasingly shift their attention online, the traditional power of TV as the dominant advertising medium is ...

With more than 4 of every 5 advertising dollars allocated to digital media, China has the greatest share of digital of any developed nation, according to just-released data from Guideline.

Nick Hayes has joined The Media Store team as its head of digital.The announcement:Independently owned media agency, The ...

The curriculum for the MS in Digital Media offers a mix of academic course work and project-related activities. Projects consist of funded grant research opportunities, industry-sponsored projects and ...

Digital marketing agency, Rocket Agency, has been selected to serve as the digital agency for URBNSURF – a surf park ...