Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

The Gist e.l.f. cosmetics launched a new tool called color e.l.f.nalysis that matches each user with a color palette that ...

In order to nail down the top E.l.f. products, our team of WWD Shop beauty testers tested 29 E.l.f. products across skin care, makeup, and beauty tool categories.

We tested dozens of e.l.f. cosmetics to narrow down the best ones below, with help from celebrity makeup artist Allie Renee and Kelli Anne Sewell, a celebrity makeup artist and founder of Makeup ...

e.l.f. Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a campaign with 'Dancing with the Stars' alum and 'Perfect Match ...

NYX and e.l.f. are two of the trendiest affordable beauty brands, so team Cosmo tested skincare & makeup from both to see if one brand is better than the other.

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available ...

OAKLAND, Calif., October 15, 2024--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is proud to announce the full release of ‘Get Ready With Music, The Album,’ a collection of inspiring ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...