Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Like category ads, this tends to be more exploration and top of the funnel. This is a good opportunity to land prospects directly on a content download page and initiative a sales development process ...

There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six ...

As the first port of call for customers, prospects and partners your website is an invaluable tool. At the heart of every B2B website is the user and building a great user experience is what defines ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Are you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page can make the cost of a lead drop like a stone, if you know what you’re doing. This article will ...

According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search engines in the B2B buying process (over 90% of B2B buyers use search engines during the ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...