The Root on MSN19dOpinion
[Opinion] The Evolution of FUBU, the Legendary Black Sportswear Brand
Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a ...
The Washington Post1mon
Can Gen Z make FUBU cool again?
In 1997, rap heavyweight LL Cool J famously name-dropped the brand while wearing a FUBU hat in a Gap commercial. “G-A-P, gritty, ready to go, for us, by us, on the low,” he raps in the ad ...