Genesee will also have several category exclusive logo and promotional rights, including the Genesee logo affixed on the largest beer can in New York state, which holds 2.5 million ounces.

Genesee branding will be used on one of the pace cars, sponsor a free outdoor concert series, and be given exclusive logo and promotional rights. Popp said the brewery is also unveiling a new ...

ROCHESTER, NY -- Genesee Brewery, New York’s oldest beer maker, is unveiling a new look for its cans of Genesee Beer and Genesee Light, while at the same time emphasizing the company’s ...

ROCHESTER, NY -- No, the beer -- the Upstate New York icon Genesee Cream Ale -- is not changing. It’s still the same beer your parents and grandparents drank. But in the next few weeks, you’ll ...