Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

Vision is arguably our most precious sense. That’s why it is so concerning when you experience conditions that affect how you see. It is also why vision problems quickly have a negative impact on your ...

Opinions expressed by Entrepreneur contributors are their own. Setting a company vision should be easy. All too often, however, entrepreneurs and managers complicate the process of establishing one ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

Again and again during the past 12 months, I’ve had clients tell me that they are rewriting their IT vision and mission statements. Good! Far too many of those documents are dispiriting pablum that no ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Multnomah County recently unveiled a new seven-sentence declaration on its vision, mission and values for which it paid $250,000. Officials framed the updated description of the county’s mission and ...

KAISERSLAUTERN, Germany - U.S. Army Garrison Rheinland-Pfalz conducted a leadership team off-site at the Baumholder Rheinlander Convention Center Feb. 23 to synchronize efforts in the development of ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...