A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO ...

The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...

Search Engine Land is your source for Google Tag Manager news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...