You may have seen reports that Grand Theft Auto VI will cost $80 or $100, stated either as a fact, a leak, or a rumor. It’s not true, at least not yet. Matthew Ball, the CEO of media analyst and consulting firm Epyllion,

Video games have never been more prevalent or elaborate, but the industry that creates them is currently facing unprecedented headwinds amid spiraling costs, intense competition, and a stagnating player-base.

At this point, it’s easy to throw your arms up in the air and wait for other games that have a solid launch date. But it’s a fact that the next mainline entry in the revered GTA franchise is still on track.