The story of HP's new premium logo began in December 2008 when the American tech giant commissioned British creative agency Moving Brands to redesign its entire corporate identity.

HP says it’ll be using this logo solely on its premium laptops. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a ...

At the heart of it is a new logo, which traces its history to HP's original 1941 design, ... who began working with HP on a complete redesign of the company's brand in 2008, ...

HP Radical Brand Redesign Proposal Revealed By Rue Liu Dec. 14, 2011 4:45 pm EST HP's identity could certainly use a makeover and apparently the company has been actively looking into making some ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.

HP has announced two newly redesigned HP OMEN gaming desktops alongside a gaming monitor, OMEN Command Center updates, and a new logo. HP’s new OMEN gaming brand logo. “The OMEN brand ...