Yesterday, the breakfast chain unveiled its first new logo in 20 years, and it’s a very happy logo, indeed. Designed by Kansas City’s Studio Tilt, the mark is meant to be read as a smiley face ...

When Amazon CEO Jeff Bezos saw the company's potential new smile logo in 1999, he knew that was the one. He was beaming, expressing how much he loved it: "This is it," he said, according to a Fast ...

But the more I look at the new logo, the less I see the smile of a happy, well-adjusted brand persona. And the more I see a mascot that’s just barely holding itself together–a 57-year-old ...

McDonald's unveiled a new Happy Meal character on Monday and it's getting battered on social media. The character resembles a Happy Meal box with a giant toothy smile. Say hello to our newest ...

UPDATE: After this article was published, Marc Jacobs filed a countersuit Nirvana that seeks to invalidate the band’s copyright registration of the X-Eye Smiley Face logo. Among homo sapiens ...

And it always puts a smile on my face when I see it. ... In 2018, a friend of Fisher's posted a photo of the Happy Harry's logo, but it was stretched out and distorted.

McDonald’s Happy Meals are instantly recognisable by adults and children alike, thanks to their bright red boxes, and signature smile logo. But the fast food giant has just made a major change ...